Watch the following commercials and analyze them according to the following:
1. Message (ad hook)
2. Product
3. Targetted consumer
4. Whatever else you want to say about it.
3) "Commitmentphobe"
4)Hello?
For example:
No 1:
1. message- ad hooks
Humor- play on words and sligtly black humor because the heart jumps out of her chest
Product- resume/job agency
Targeted consumer- people looking for a job,. However, I think this ad specifically targets young women because the model is a young woman working as a secretary. In addition, I think there is a scondary purpose to this ad. The young woman is working a traditionally female job in a classic position- attractive, competent, college-educated secretary working for a middle-aged, fat, slobby jerk. The secondary message may be that a well-educated, competent woman should not settle for such a dead-end job.
Tuesday, February 24, 2009
Sunday, February 22, 2009
Korea Dreams of 'Green Revolution'
https://www.koreatimes.co.kr/www/news/nation/2009/02/113_40054.html
Han Seung-sooPrime MinisterBy Na Jeong-juStaff ReporterSouth Korea wants to share the vision of ``low-carbon, green growth'' with the rest of the world in order to find a breakthrough during the worst economic recession in decades, Prime Minister Han Seung-soo said Sunday.In a welcoming speech for foreign guests on the eve of an international forum to mark President Lee Myung-bak's first year in office, which falls on Wednesday, Han said the world should seek a new economic trend to ride out ongoing challenges.``South Korea is taking fundamental measures to prepare for a paradigm shift in the global economy,'' Han said. ``We are ready to participate in global efforts to fight climate change and play a bridging role between advanced and emerging countries in preparing for a new trend.''The government's green growth plan represents Korea's resolve to become a leader in creating a new economic landscape, the prime minister said.The forum, jointly organized by the Presidential Council for Future and Vision and the National Research Council for Economics, Humanities and Social Sciences will draw more than 30 global experts.Former U.S. Secretary of Treasury Robert Rubin and World Trade Organization Director General Pascal Lamy will offer keynote speeches at the seminar, taking place from 9:00 a.m. to 6:30 p.m. today at the Lotte Hotel in central Seoul.South Korea started a $40-billion ``Green New Deal'' project early this year in hopes of creating 900,000 jobs over the next four years. Through tax cuts and an expansion of fiscal spending, the world's 13th largest economy aims to revitalize the sluggish domestic economy and create a future economic growth engine. ``In an era of industrialization, economic growth begets greenhouse gases. However, energy-saving and environmentally-friendly measures, such as Korea's low-carbon, green growth strategy, will represent the new trend,'' Han said.Thomas Friedman, a New York Times columnist who will attend the seminar in Seoul, paid a courtesy call on President Lee at Cheong Wa Dae, Sunday. Lee sought advice on the future of the Korean economy from Friedman, an advocate of the ``green revolution'' in the 21st century, according to the presidential office.Other participants include Danny Liepziger, vice president of World Bank; Dominic Barton, chairman of the Asia Pacific Division at McKinsey & Company; William Perry, former U.S. Secretary of Defense; and Christian de Boissieu, chairman of the Economic Analysis Council in France.Sakong Il, special economic advisor to President Lee, Hur Kyung-wook, vice minister of strategy and finance and Chae Wook, president of the Korea Institute for International Economic Policy, will also be on hand.
jj@koreatimes.co.kr
Han Seung-sooPrime MinisterBy Na Jeong-juStaff ReporterSouth Korea wants to share the vision of ``low-carbon, green growth'' with the rest of the world in order to find a breakthrough during the worst economic recession in decades, Prime Minister Han Seung-soo said Sunday.In a welcoming speech for foreign guests on the eve of an international forum to mark President Lee Myung-bak's first year in office, which falls on Wednesday, Han said the world should seek a new economic trend to ride out ongoing challenges.``South Korea is taking fundamental measures to prepare for a paradigm shift in the global economy,'' Han said. ``We are ready to participate in global efforts to fight climate change and play a bridging role between advanced and emerging countries in preparing for a new trend.''The government's green growth plan represents Korea's resolve to become a leader in creating a new economic landscape, the prime minister said.The forum, jointly organized by the Presidential Council for Future and Vision and the National Research Council for Economics, Humanities and Social Sciences will draw more than 30 global experts.Former U.S. Secretary of Treasury Robert Rubin and World Trade Organization Director General Pascal Lamy will offer keynote speeches at the seminar, taking place from 9:00 a.m. to 6:30 p.m. today at the Lotte Hotel in central Seoul.South Korea started a $40-billion ``Green New Deal'' project early this year in hopes of creating 900,000 jobs over the next four years. Through tax cuts and an expansion of fiscal spending, the world's 13th largest economy aims to revitalize the sluggish domestic economy and create a future economic growth engine. ``In an era of industrialization, economic growth begets greenhouse gases. However, energy-saving and environmentally-friendly measures, such as Korea's low-carbon, green growth strategy, will represent the new trend,'' Han said.Thomas Friedman, a New York Times columnist who will attend the seminar in Seoul, paid a courtesy call on President Lee at Cheong Wa Dae, Sunday. Lee sought advice on the future of the Korean economy from Friedman, an advocate of the ``green revolution'' in the 21st century, according to the presidential office.Other participants include Danny Liepziger, vice president of World Bank; Dominic Barton, chairman of the Asia Pacific Division at McKinsey & Company; William Perry, former U.S. Secretary of Defense; and Christian de Boissieu, chairman of the Economic Analysis Council in France.Sakong Il, special economic advisor to President Lee, Hur Kyung-wook, vice minister of strategy and finance and Chae Wook, president of the Korea Institute for International Economic Policy, will also be on hand.
jj@koreatimes.co.kr
Wednesday, February 18, 2009
Rourke, The Survivor
He never has been my favorite actor. Thus, I always thought about Mickey Rourke as one of the most overrated performer of the history. I could not see anything in his face or in his performances that I liked. He was very famous when he played the role of Kim Basinger’s punisher in that false movie called Nine ½ Weeks. In the 80s decade this film was very controversial and famous; Basinger and Rourke were known for being sex symbols. If you watched this movie today, you can feel that this piece has been eaten by the time. Today that movie is nothing. It is only a poor soft erotic product and that is all. Mickey Rourke enjoyed successful in that movie and he tasted days of wine, fame and roses. Even in that time I thought that he was a bad actor. Some years later he played the performance of a hard guy in one of the most horrible movies that I have ever seen in my life. His partner in that freaky and bizarre adventure was Don Johnson. The experiment was called Harley Davidson and the Marlboro Man. Seen that film, you could asked if the director was called Ed Wood. The quality was terrible and the actors were down and out. In 2009 one movie was going to be released. The director was Darren Aronofsky. When I saw his first movie (Pi) I knew that this director was going to be important. His first movie was arrogant, fresh and rebel. The script was original and the direction absolutely brilliant. The Wrestler was his last movie until now. Aronofsky knows perfectly what it means the depression, loneliness and the failure when he made this movie. Everything was perfect, I was ready to watch that movie but I founded a problem: the main actor. He was Mickey Rourke again. I could not believe it. How this director could give a performance to this terrible actor? “Ok, it doesn’t matter. I’m going to watch it anyway”. When the movie finished, I was impressed. I was hearing the Bruce Springsteen’s track (He sings a song in the soundtrack) and I was thinking that Mickey Rourke had given us one of the best performances that I have ever seen in my life. He is great and unforgettable in that master piece called The Wrestler. When I was watching the film, Rourke reminded me all the time to Robert De Niro in Raging Bull. He is able to transmit suffering, pain, mercy, pathos, tragedy, and misery with his face. Now I think that this movie is going to be a classic in a few years, and the artist is going to stay in the time, because of this character. How can you explain this? I have a personal theory: Maybe, Rourke was talking about his own life; Maybe, this movie is a real and clear biopic. I do not care. I was impressed and touched. When you get that sensation in a theater, you understand why you love movies. As a result of this: Thank you so much, Mr. Rourke.
Sunday, February 15, 2009
Histoire de Serge Gainsbourg
"My life is a triangle made up of cigarretes, alcohol and women" this french singer said when he tried to define his life. Besides music composer, Serge Gainsbourg was poet, actor, filmmaker, provocative, sexual agitator, painter and controversial figure. Born Lucien Ginzberg in Paris on April 2, 1928. His parents were Russian Jews who fled to France following the events of the 1917 Bolshevik uprising. He suffers the nazi humiliation when he had to wear Jew symbol in his arm for being distinguished. Later, he always said that he could not forget his family's troubles those days. Until he was 30 years old he was working like music teacher (his father was pianist and Serge learned musical composition when he was a child) and he studied art. Thus, he started to play piano in some cabarets and he had the first opportunity for record a LP. He made his recording debut in 1958 with the album Du Chant a la Une. At the beginning he received strong criticism because of his extremely ugliness, even some critics made some jokes about him. They said things such as "A man, with that nose and those ears, is more like a clown, not a singer". This fact made suffer very much to Gainsbourg. He composed some songs for Petula Clark, Juliette Grecco or Sylvie Vartan. His songs begin to be successful. Serge works nonstop those days and in that time he met to Brigitte Bardot. The artist had a brief affair with Bardot. Moreover, they sing one of the most important and erotic songs of the history: "Je t'aime moi non plus". They sang unforgettable duets and Serge Gainsbourg is known by the audience already. "Bonnie and Clyde" or "Comic Strip" are very popular and Gainsbourg enjoys his victory. Later, that relation finished and broke his heart. After of that, the singer was falling in love with other sex symbol, Jane Birkin. In that moment, he revenges of those that attack him because of his ugliness. He says he does not care to be like a dog if he can get the best women in the world. Gainsbourg and Birkin make one of the essentials records in the history: Histoire de Melody Nelson.
This piece was conceived such as a conceptual story. All songs were inspired in Lolita's myth. Gainsbourg was telling stories about incest, voyeurs or Peeping Tom, alienation from modern culture and the suicide, among others. This album, was a terrible commercial failure. Gainsbourg had a lot of hits with other records and songs. However, this conceptual LP was a huge fiasco. Today, "Histoire de Melody Nelson" is considered by musicians and experts a masterpiece. The problem was time. It was released in 1971 and people were not prepared for this musical knowledge. March, 24 this record is going to be reissued in USA . It will suppose a perfect chance for those people who do not know anything about this record and this French artist. A good opportunity to know this man. The "freak" that was able to propose sex to Whitney Houston live on the French TV. The "enfant terrible" who made a controversial cover of "La Marselleise" and he had death storts for that song. Even, he was able to burn a bill on TV to protest against excessive taxes. He was famous, frivolous and thus, he was with the most desirable women and he used his intelligence and sharp humor all the time. When he died in 1991, France was in shock state and the President of the French nation, Francois Mitterrand, said about him that "he has been the modern Baudelaire". Today, Gainsbourg is a supreme figure in France and his album, "Histoire de Melody Nelson" a real masterpiece.
Saturday, February 14, 2009
Never Blow Your Nose When You Have a Cold
Never Blow Your Nose When You Have a Cold
By ANAHAD O’CONNOR
Published: February 9, 2009
Published: February 9, 2009
Blowing your nose to alleviate stuffiness may be second nature, but some people argue it does no good, reversing the flow of mucus into the sinuses and slowing the drainage.
Counterintuitive, perhaps, but research shows it to be true.
To test the notion, Dr. J. Owen Hendley and other pediatric infectious disease researchers at the University of Virginia conducted CT scans and other measurements as subjects coughed, sneezed and blew their noses. In some cases, the subjects had an opaque dye dripped into their rear nasal cavities.
Coughing and sneezing generated little if any pressure in the nasal cavities. But nose blowing generated enormous pressure — “equivalent to a person’s diastolic blood pressure reading,” Dr. Hendley said — and propelled mucus into the sinuses every time. Dr. Hendley said it was unclear whether this was harmful, but added that during sickness it could shoot viruses or bacteria into the sinuses, and possibly cause further infection.
The proper method is to blow one nostril at a time and to take decongestants, said Dr. Anil Kumar Lalwani, chairman of the department of otolaryngology at the New York University Langone Medical Center. This prevents a buildup of excess pressure.
Counterintuitive, perhaps, but research shows it to be true.
To test the notion, Dr. J. Owen Hendley and other pediatric infectious disease researchers at the University of Virginia conducted CT scans and other measurements as subjects coughed, sneezed and blew their noses. In some cases, the subjects had an opaque dye dripped into their rear nasal cavities.
Coughing and sneezing generated little if any pressure in the nasal cavities. But nose blowing generated enormous pressure — “equivalent to a person’s diastolic blood pressure reading,” Dr. Hendley said — and propelled mucus into the sinuses every time. Dr. Hendley said it was unclear whether this was harmful, but added that during sickness it could shoot viruses or bacteria into the sinuses, and possibly cause further infection.
The proper method is to blow one nostril at a time and to take decongestants, said Dr. Anil Kumar Lalwani, chairman of the department of otolaryngology at the New York University Langone Medical Center. This prevents a buildup of excess pressure.
THE BOTTOM LINE
Blowing your nose can create a buildup of excess pressure in sinus cavities.
Sunday, February 8, 2009
Yu-na Eying LA Championships in March
By Kang Seung-woo
Staff Reporter
Korea Times
Kim Yu-na is to start training for the forthcoming World Figure Skating Championships, to be held from March 23 to 29 in Los Angeles, after grabbing her first gold medal from the non-European international competition for the Americas, Asia, Africa and Australia in Vancouver, Canada, Friday (Saturday KST).The 18-year-old Korean won gold in Vancouver, although a triple loop bothered her again in the free skating of the International Skating Union (ISU) Four Continents Championships.World No. 3 Kim finished with 116.83 points for the free skate and 189.07 overall, but she failed to reach the 200-point milestone record.Kim scored a world record 72.24 in the short program Wednesday to heighten expectations for her to reach 200 combined points.Canadian Joannie Rochette, a short program runner-up, maintained the post, holding off stiff challenges from the rest of the pack with 183.91 points, while reigning champion Mao Asada of Japan rebounded from one of the worst short program performances in her career, which left her in sixth place, to win the bronze on 176.52.Capturing the gold medal at the Pacific Coliseum, the venue for figure skating and short track speed skating for the 2010 Winter Olympics, Kim brightened prospects for a first figure skating medal for the Far East nation in the Winter Games.``I wanted to do a triple loop but I missed it,'' Kim said. ``The rest of the program was great. For me to have first in Vancouver is good.''Kim _ who watched Asada top last year's contest, which took place in South Korea, due to injury _ opened up with a triple flip-triple toe loop to Scheherazade by Nikolai Rimsky-Korsakov. But she fell on the triple loop, which she has never managed to hit this season.Determined, she landed a triple lutz-double toeloop-double loop combination, but it was downgraded to 3.22.After her flying sit spin, a level four, she completed a double axel-triple toeloop combination and a triple lutz.Asada scaled down to a triple axel-double toeloop, but singled the planned triple axel.After landing her second triple axel, the defending Grand Prix and world champion turned a triple toeloop into a double. ``I still have problems to conquer so I will try harder at the worlds,'' Asada said.Kim might have some complaints over judges who appeared to be too strict on her after she set a new world record in the short program. The judges cut six points as they evaluated that her first and third jumps lacked in the number of spins. Compared to her contenders, who didn't lose points in that part, her jump looked to be enough to get full points.Kim, however, didn't make any comment on the judges. `` As I always have done, I tried to put in all my effort and do my best. Though I made a few mistakes, I tried my best not to lose my concentration until my performance was completed.''Meanwhile, fellow South Koreans Kim Hyeong-jung and Kim Na-young came in 14th and 16th, respectively, after gaining 121.64 and 120.28 points.Kim, a two-time world bronze medallist, will now concentrate on competing at the World Championships, scheduled from March 23 to 29 at the Staples Center in Los Angeles.
Staff Reporter
Korea Times
Kim Yu-na is to start training for the forthcoming World Figure Skating Championships, to be held from March 23 to 29 in Los Angeles, after grabbing her first gold medal from the non-European international competition for the Americas, Asia, Africa and Australia in Vancouver, Canada, Friday (Saturday KST).The 18-year-old Korean won gold in Vancouver, although a triple loop bothered her again in the free skating of the International Skating Union (ISU) Four Continents Championships.World No. 3 Kim finished with 116.83 points for the free skate and 189.07 overall, but she failed to reach the 200-point milestone record.Kim scored a world record 72.24 in the short program Wednesday to heighten expectations for her to reach 200 combined points.Canadian Joannie Rochette, a short program runner-up, maintained the post, holding off stiff challenges from the rest of the pack with 183.91 points, while reigning champion Mao Asada of Japan rebounded from one of the worst short program performances in her career, which left her in sixth place, to win the bronze on 176.52.Capturing the gold medal at the Pacific Coliseum, the venue for figure skating and short track speed skating for the 2010 Winter Olympics, Kim brightened prospects for a first figure skating medal for the Far East nation in the Winter Games.``I wanted to do a triple loop but I missed it,'' Kim said. ``The rest of the program was great. For me to have first in Vancouver is good.''Kim _ who watched Asada top last year's contest, which took place in South Korea, due to injury _ opened up with a triple flip-triple toe loop to Scheherazade by Nikolai Rimsky-Korsakov. But she fell on the triple loop, which she has never managed to hit this season.Determined, she landed a triple lutz-double toeloop-double loop combination, but it was downgraded to 3.22.After her flying sit spin, a level four, she completed a double axel-triple toeloop combination and a triple lutz.Asada scaled down to a triple axel-double toeloop, but singled the planned triple axel.After landing her second triple axel, the defending Grand Prix and world champion turned a triple toeloop into a double. ``I still have problems to conquer so I will try harder at the worlds,'' Asada said.Kim might have some complaints over judges who appeared to be too strict on her after she set a new world record in the short program. The judges cut six points as they evaluated that her first and third jumps lacked in the number of spins. Compared to her contenders, who didn't lose points in that part, her jump looked to be enough to get full points.Kim, however, didn't make any comment on the judges. `` As I always have done, I tried to put in all my effort and do my best. Though I made a few mistakes, I tried my best not to lose my concentration until my performance was completed.''Meanwhile, fellow South Koreans Kim Hyeong-jung and Kim Na-young came in 14th and 16th, respectively, after gaining 121.64 and 120.28 points.Kim, a two-time world bronze medallist, will now concentrate on competing at the World Championships, scheduled from March 23 to 29 at the Staples Center in Los Angeles.
Sunday, June 29, 2008
Kim Tae Hee sindrome
Kim Tae hee is the most famous star in Korea. Indeed, she is the most wanted actress for TV
commercials. Although she is not a good enough actress she sells the product really good with her unique attractions. She may be also thought as an ideal girl to the Koreans. First of all, she not only looks pretty but also pure. She also graduated from Seoul National University, the number one university in Korea. As you know, Koreans care a lot about what kind of University you have graduated. Thus, Kim Tae Hee has the two most wanted aspects that other actor and actresses lack.
http://www.pandora.tv/my.startoday/31587623
commercials. Although she is not a good enough actress she sells the product really good with her unique attractions. She may be also thought as an ideal girl to the Koreans. First of all, she not only looks pretty but also pure. She also graduated from Seoul National University, the number one university in Korea. As you know, Koreans care a lot about what kind of University you have graduated. Thus, Kim Tae Hee has the two most wanted aspects that other actor and actresses lack.
http://www.pandora.tv/my.startoday/31587623
Wednesday, June 25, 2008
Artistic Ads
http://cafe.naver.com/djungle.cafe
Sorry I couldn't post the ads here since, it wouldn't let me to.
However, the ads are really brilliant!
Sorry I couldn't post the ads here since, it wouldn't let me to.
However, the ads are really brilliant!
Sunday, June 22, 2008
Assignment II: print Ads
Here are three ads for you to de-construct. The first two are legitimate ads. Discuss the images, the message, the ad hook, any idiom that might be involved or the arrangement within the frame.
Ad a:
Abercrombie and Fitch: Spring Break 2008
Ad 2:
Ad 3: (this is a spoof ad)
Ad a:
Abercrombie and Fitch: Spring Break 2008
Ad 2:
Ad 3: (this is a spoof ad)
Advertisement 1
I found this advertisement in 'May 2008, InStyle'. Isn't it interesting? It took several minutes for me to figure out the meaning. Can you guess the connection between plastic surgery and vodka? Enjoy the pleasure of discovering.
I like the wit of this sign. It's much betteeeeer than 'Danger, Thin Ice. You'll be drowned'.
Sunday, June 15, 2008
`Gold misses` in Korea dump men for Fendi bags
"I buy designer goods as a reward for having worked hard," the 31-year-old freelance interpreter says as she caresses the bag`s purple and gold spangles. "I`m happy with my life. Why give up all that by marrying?"
Kim, who earns $100,000 a year, is one of a new generation of women who are forsaking marriage to pursue professional careers, upsetting the country`s patriarchal order. These so- called gold misses have attracted the attention of banks and retailers who offer special accounts and wine-tasting classes to win their business.
http://www.koreaherald.co.kr/ read the rest
The number of gold misses, defined as single women aged 30 to 45 with college degrees and annual income of at least $40,000, soared. They don’t want to marry and no longer have to rely on men for a happy and comfortable life. In fact, a marriage forces woman to sacrifice lots of things.
People say, men and women are equal. But as you know, it is certain that there is a glass ceiling for women in our society. Especially, Korea has been historically influenced by the teachings of Confucius. Therefore, the entire society is not free from his teaching that men are superior to women, making women`s role peripheral and subordinate to men.
I think it is also related with the social and economic status of women because Korea ranked 64th last year for the level of female participation in society, behind the Philippines and Vietnam. Though the trend is changing nowadays, most people still don`t understand women can make that much money through their own efforts and capabilities, instead they assume there must be something fishy behind woman’s wealth. We have to dismiss this prejudice and acknowledge women have the same right and ability to make a more mature society.
Kim, who earns $100,000 a year, is one of a new generation of women who are forsaking marriage to pursue professional careers, upsetting the country`s patriarchal order. These so- called gold misses have attracted the attention of banks and retailers who offer special accounts and wine-tasting classes to win their business.
http://www.koreaherald.co.kr/ read the rest
The number of gold misses, defined as single women aged 30 to 45 with college degrees and annual income of at least $40,000, soared. They don’t want to marry and no longer have to rely on men for a happy and comfortable life. In fact, a marriage forces woman to sacrifice lots of things.
People say, men and women are equal. But as you know, it is certain that there is a glass ceiling for women in our society. Especially, Korea has been historically influenced by the teachings of Confucius. Therefore, the entire society is not free from his teaching that men are superior to women, making women`s role peripheral and subordinate to men.
I think it is also related with the social and economic status of women because Korea ranked 64th last year for the level of female participation in society, behind the Philippines and Vietnam. Though the trend is changing nowadays, most people still don`t understand women can make that much money through their own efforts and capabilities, instead they assume there must be something fishy behind woman’s wealth. We have to dismiss this prejudice and acknowledge women have the same right and ability to make a more mature society.
Money, crucial to be happy
“행복 조건은 돈” 21.4% 1위…유전 행복, 무전 불행
2008년 한국인의 행복 키워드 1위는 단연 ‘돈’ 또는 ‘돈과 관련된 것’이었다. ERISS의 성인 남녀 1000명 대상 HSI 조사에서 ‘행복 키워드(행복에 필요한 조건이 무엇이라고 생각하십니까?)’ 1위는 ‘경제력·풍요’였다.
http://news.khan.co.kr/kh_news/khan_art_view.html?artid=200806151700015&code=940100
The Gyeonghyang daily newspaper says that the foremost important condition to be happy is money for the Koreans. "Health" took the second place, family the third, friends and relationships the fourth and religion, mindset came the last. Work, job, fame and success became are traditional keywords to this generation. People now put more value on practical things such as wealth and human relations.
People have different things they think it is important. However, I thought it was rather sad that people are becoming more and more cold minded and practical. Is money the most important thing to become happy?
2008년 한국인의 행복 키워드 1위는 단연 ‘돈’ 또는 ‘돈과 관련된 것’이었다. ERISS의 성인 남녀 1000명 대상 HSI 조사에서 ‘행복 키워드(행복에 필요한 조건이 무엇이라고 생각하십니까?)’ 1위는 ‘경제력·풍요’였다.
http://news.khan.co.kr/kh_news/khan_art_view.html?artid=200806151700015&code=940100
The Gyeonghyang daily newspaper says that the foremost important condition to be happy is money for the Koreans. "Health" took the second place, family the third, friends and relationships the fourth and religion, mindset came the last. Work, job, fame and success became are traditional keywords to this generation. People now put more value on practical things such as wealth and human relations.
People have different things they think it is important. However, I thought it was rather sad that people are becoming more and more cold minded and practical. Is money the most important thing to become happy?
Father's day.
By Jenifer Goodwin STAFF WRITER
June 15, 2008
“It's nice to know all I have to do is say the word and you're all over it!” reads the greeting card. On the inside: “Especially the sofa!”
One guess whether that's a card for Mother's Day or Father's Day.
http://www.signonsandiego.com/uniontrib/20080615/news_1n15father.html to read more.
Today is father's day in US. This article tells about how Father's day is originated and current tendency; somewhat different way of celebrating Mother's day.
After I read this article,even though we don't have a separated celebration day of each parent
(we just have a 'Parent's day') I could have same opinion with a writer considering the other events like birthday, Christmas that I had to show my love and thankfulness. Like writer says that general people in America, have tendency to show their thankfulness to them less them than they do on Mother's day. Unlike the past, many fathers do as many as mothers do in taking caring children. Nevertheless, many people especially children thinks that fathers would not really care about the thing we give him or think of this day as a big day but actually it is not true; fathers also care about this as much as our mothers do. Reflecting the time when I prepare small gifts for mother and Father, to tell the truth, I could much spend much time thinking about what I could buy for mother than a father because I used to think that mother is more sensitive in the way of celebrating her day and on the other hand, father would not take it seriously.
After I read this article, I could realized the truth and I regret and feel sorry for Father.
June 15, 2008
“It's nice to know all I have to do is say the word and you're all over it!” reads the greeting card. On the inside: “Especially the sofa!”
One guess whether that's a card for Mother's Day or Father's Day.
http://www.signonsandiego.com/uniontrib/20080615/news_1n15father.html to read more.
Today is father's day in US. This article tells about how Father's day is originated and current tendency; somewhat different way of celebrating Mother's day.
After I read this article,even though we don't have a separated celebration day of each parent
(we just have a 'Parent's day') I could have same opinion with a writer considering the other events like birthday, Christmas that I had to show my love and thankfulness. Like writer says that general people in America, have tendency to show their thankfulness to them less them than they do on Mother's day. Unlike the past, many fathers do as many as mothers do in taking caring children. Nevertheless, many people especially children thinks that fathers would not really care about the thing we give him or think of this day as a big day but actually it is not true; fathers also care about this as much as our mothers do. Reflecting the time when I prepare small gifts for mother and Father, to tell the truth, I could much spend much time thinking about what I could buy for mother than a father because I used to think that mother is more sensitive in the way of celebrating her day and on the other hand, father would not take it seriously.
After I read this article, I could realized the truth and I regret and feel sorry for Father.
Wednesday, June 11, 2008
For English Studies, Koreans Say Goodbye to Dad
AUCKLAND, New Zealand — On a sunny afternoon recently, half a dozen South Korean mothers came to pick up their children at the Remuera Primary School here, greeting one another warmly in a schoolyard filled with New Zealanders.
http://www.nytimes.com/2008/06/08/world/asia/08geese.html?ex=1213675200&en=bc5859d06a170c78&ei=5070&emc=eta1
This article shows well how a lot of Koreans are obsessed with having good abilities in English. It
is talking about one of the booming trends; that is going to English speaking country to study in early ages. Sending young children to other country alone makes parents always anxious about them so this problem in the end lead to one of the parents ( most of cases, mothers go together with their children)follow their children and live separated. It is true that exposing a language in early age is much more efficient to absorb language naturally. However, to get a valued asset, many fathers who mostly support financially in reverse feel isolated, lonely. Moreover, by living apart, the relationship between the couple become estranged and even worse, it bring the result of divorce, family disorganization. In my opinion, the main charge of this tragedy is to lacking quality of English education in Korea. Even though, Korean learn English in their regular education more than ten years, unfortunately, it is really hart to find person who is fluent in English. If the people became fluent in English from only public education, many parents would not consider to send their children to the other country seriously. As new government declare English education in Korea needs to undergo innovative changes of the way of educating Korean students.
http://www.nytimes.com/2008/06/08/world/asia/08geese.html?ex=1213675200&en=bc5859d06a170c78&ei=5070&emc=eta1
This article shows well how a lot of Koreans are obsessed with having good abilities in English. It
is talking about one of the booming trends; that is going to English speaking country to study in early ages. Sending young children to other country alone makes parents always anxious about them so this problem in the end lead to one of the parents ( most of cases, mothers go together with their children)follow their children and live separated. It is true that exposing a language in early age is much more efficient to absorb language naturally. However, to get a valued asset, many fathers who mostly support financially in reverse feel isolated, lonely. Moreover, by living apart, the relationship between the couple become estranged and even worse, it bring the result of divorce, family disorganization. In my opinion, the main charge of this tragedy is to lacking quality of English education in Korea. Even though, Korean learn English in their regular education more than ten years, unfortunately, it is really hart to find person who is fluent in English. If the people became fluent in English from only public education, many parents would not consider to send their children to the other country seriously. As new government declare English education in Korea needs to undergo innovative changes of the way of educating Korean students.
Tuesday, June 10, 2008
Why is the price of diesel getting higher?
The growing global demand for diesel affects its price
June 10, 2008
Have you heard in recent news reports that making a living is becoming more difficult because oil prices are getting higher?
The price of diesel, in particular, which oil refiners supply to gas stations, has risen above the price of gasoline for the first time.
In the past, gasoline prices were always higher than diesel prices in Korea. To help companies that are using more diesel than gasoline, Korean government reduced the tax on diesel.
But since the international diesel prices have been soaring, the ratio of diesel prices to gasoline has become higher. Diesel prices are now higher than gasoline prices. Accordingly, drivers of trucks with diesel engines are demanding the government should cut the tax on diesel again. The government has not reached a conclusion on this issue.
http://joongangdaily.joins.com/article/view.asp?aid=2890888
The Korean Peninsula produces no crude oil. The prices of oil products in the Korean market depends on international price changes. If the international prices of diesel rise, the domestic prices of diesel also rise in turn. Though the government still imposes less tax on diesel than on gasoline, it can't control price hikes. The hikes in diesel prices are ailing not only refiners, gas stations and truck drivers, but also general businesses and common people. I'm really concerned about the future of our economy.
June 10, 2008
Have you heard in recent news reports that making a living is becoming more difficult because oil prices are getting higher?
The price of diesel, in particular, which oil refiners supply to gas stations, has risen above the price of gasoline for the first time.
In the past, gasoline prices were always higher than diesel prices in Korea. To help companies that are using more diesel than gasoline, Korean government reduced the tax on diesel.
But since the international diesel prices have been soaring, the ratio of diesel prices to gasoline has become higher. Diesel prices are now higher than gasoline prices. Accordingly, drivers of trucks with diesel engines are demanding the government should cut the tax on diesel again. The government has not reached a conclusion on this issue.
http://joongangdaily.joins.com/article/view.asp?aid=2890888
The Korean Peninsula produces no crude oil. The prices of oil products in the Korean market depends on international price changes. If the international prices of diesel rise, the domestic prices of diesel also rise in turn. Though the government still imposes less tax on diesel than on gasoline, it can't control price hikes. The hikes in diesel prices are ailing not only refiners, gas stations and truck drivers, but also general businesses and common people. I'm really concerned about the future of our economy.
Monday, June 9, 2008
Beef
"http://news.hankooki.com/lpage/politics/200806/h2008060902565821080.htm"
http://news.naver.com/main/read.nhn?mode=LSOD&mid=sec&sid1=108&oid=044&aid=0000074432
The article is about the ongoing hot issue regarding the imported beef from the United States to Korea. The article is criticizing the Korean president Lee for neglecting the health of the people. He said that "When the good qualified U.S beef is imported the people get to eat the beef at a cheap price. If they do not like it they should consume less." The people who advocate for importing the beef from the U.S said that the issue became controverstial due to the people who oppose to FTA. Indeed, they said that when the negotiation has been completed conflicts with the Korean beef company was expected. However, they did not expect to have another issue to come up related to the mad cow disease. In fact, there are ongoing rumors about the imported beef that made even the teenagers to hold up a candle and to demonstrate against the government.
The U.S president Bush promised president Lee to only export the beef that is younger than 30months. (I don't believe his words.....hahahaha) He said he understands how much the korean people are worried about it and assured them again that the U.S would not export unqualified beef to Korea
I believe the beef issue would not be solved until the Korean government gives out clear proof that the imported beef would be safe. The people would not back off until the government renegotiates for an evident law that would protect from the Koreans to consume beefs that are older than 30months. If this issue is not to be solved clearly there would be ongoing problems with having FTAs with other countries and in other arenas. Thus, the government should show sheer proof and trust to the people.
http://news.naver.com/main/read.nhn?mode=LSOD&mid=sec&sid1=108&oid=044&aid=0000074432
The article is about the ongoing hot issue regarding the imported beef from the United States to Korea. The article is criticizing the Korean president Lee for neglecting the health of the people. He said that "When the good qualified U.S beef is imported the people get to eat the beef at a cheap price. If they do not like it they should consume less." The people who advocate for importing the beef from the U.S said that the issue became controverstial due to the people who oppose to FTA. Indeed, they said that when the negotiation has been completed conflicts with the Korean beef company was expected. However, they did not expect to have another issue to come up related to the mad cow disease. In fact, there are ongoing rumors about the imported beef that made even the teenagers to hold up a candle and to demonstrate against the government.
The U.S president Bush promised president Lee to only export the beef that is younger than 30months. (I don't believe his words.....hahahaha) He said he understands how much the korean people are worried about it and assured them again that the U.S would not export unqualified beef to Korea
I believe the beef issue would not be solved until the Korean government gives out clear proof that the imported beef would be safe. The people would not back off until the government renegotiates for an evident law that would protect from the Koreans to consume beefs that are older than 30months. If this issue is not to be solved clearly there would be ongoing problems with having FTAs with other countries and in other arenas. Thus, the government should show sheer proof and trust to the people.
The features of the press in Korea
I believe that the press in Korea is on the turning point. Indeed, although it is heading towards a pure freedom of press, it still takes great concerns about the pressure from the government. Moreover, lately the government have tried to prohibit journalists from getting into the meeting rooms. From this incidence, I believe that the press does not have the total freedom yet to publish whatever they like to.
Additionally, the daily newspaper also have to think about the advertisement payment. For instance, the SISA Journal which is a well know journal in Korea once was willing to print a article regarding the evil administration of Samsung. The editor allowed to print it but the CEO of the SISA Journal cut it out eventually due to the pressure from Samsung. It is know that the press is operated with 20% of the subscription and 80% of the advertisement fee. Thus, the Korean press has to still work on to gain the true meaning of freedom of press.
Additionally, the daily newspaper also have to think about the advertisement payment. For instance, the SISA Journal which is a well know journal in Korea once was willing to print a article regarding the evil administration of Samsung. The editor allowed to print it but the CEO of the SISA Journal cut it out eventually due to the pressure from Samsung. It is know that the press is operated with 20% of the subscription and 80% of the advertisement fee. Thus, the Korean press has to still work on to gain the true meaning of freedom of press.
Sunday, June 8, 2008
The problems that KBS confront.
There are three major television stations: KBS, MBC, SBS in Korea. Except KBS, the rest of two television stations are private television stations. In my point of view, because KBS is run by government, is has much more restrictions than other ones in reporting news, running the programs, etc. In reporting news, because it is run by a government the time when they report bad things about what the government did, it doesn't blame directly and moves to the other topic rapidly. In running the programs, because they are one of the branches from the government, they have strict regulations than rest of broadcasting station. I think especially in rating the programs and controlling the status of announcers, KBS has more strict regulations. Because of strict regulations, maybe anything that is not familiar or has a little thing that can attract people’s attraction in bad ways have tendency to be accepted at the latest for KBS. Moreover, the people who work at KBS are considered as same as government officers. Even though especially for announcers they are already done many tasks in reporting, they have to do the other task assigned. Because of these poor work condition, there days many well known announcers quit working in KBS and they declare to work as s free lances. Indeed, most of ex announcers who declared to work as a free lances are from KBS.
In my opinion, because it represents national broadcasting system, it is right to have certain regulations but it is not reasonable to skip the thing that is related with government rapidly and assign more tasks over the what the announcers primarily have to do.
In my opinion, because it represents national broadcasting system, it is right to have certain regulations but it is not reasonable to skip the thing that is related with government rapidly and assign more tasks over the what the announcers primarily have to do.
The relationship between presidents and press
There are three major daily newspapers in Korea. They have supported the conservative party, Grand National Party, from the beginning until now. For last four years, while the progressive party was ruling, they had spoken the worst of the ruling Uri party. At last the president, Mr. Roh, closed the pressroom in the Blue House, because he thought the reporters always had defended their owner’s benefits against the policy of the government. The press protested that government's plan seriously damaged the freedom of the press in Korea by restricting reporters' entry to government offices and preventing public servants from talking with journalists freely, thus also limiting the public's right to know.
The criticism of the president and the government in these newspapers has reached to the highest level right before the presidential election. Every day they poured the malicious remarks about the president, Mr. Roh and the failure of the government’s policies in their newspapers. So lots of people were taken in by the news. In addition, the papers are so friendly to the candidate of GNP, Mr. Lee, even though he had a big scandal of a financial fraud, they spared comments about it. Therefore they played a big role for Mr. Lee to be elected as a president.
The criticism of the president and the government in these newspapers has reached to the highest level right before the presidential election. Every day they poured the malicious remarks about the president, Mr. Roh and the failure of the government’s policies in their newspapers. So lots of people were taken in by the news. In addition, the papers are so friendly to the candidate of GNP, Mr. Lee, even though he had a big scandal of a financial fraud, they spared comments about it. Therefore they played a big role for Mr. Lee to be elected as a president.
Thursday, May 29, 2008
First Assignment, Week One
Hi there!
Your first assignment is to write a short post describing the press in your country. You can write about the press in general, about a particular newspaper, radio station or TV station. You can also write about the tendancies in the press: i.e. government-run press, independent press, on-line bloggers, etc. If you write about a specific news organization, you should include a link.
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