Watch the following commercials and analyze them according to the following:
1. Message (ad hook)
2. Product
3. Targetted consumer
4. Whatever else you want to say about it.
3) "Commitmentphobe"
4)Hello?
For example:
No 1:
1. message- ad hooks
Humor- play on words and sligtly black humor because the heart jumps out of her chest
Product- resume/job agency
Targeted consumer- people looking for a job,. However, I think this ad specifically targets young women because the model is a young woman working as a secretary. In addition, I think there is a scondary purpose to this ad. The young woman is working a traditionally female job in a classic position- attractive, competent, college-educated secretary working for a middle-aged, fat, slobby jerk. The secondary message may be that a well-educated, competent woman should not settle for such a dead-end job.
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