Sunday, June 22, 2008

Assignment II: print Ads

Here are three ads for you to de-construct. The first two are legitimate ads. Discuss the images, the message, the ad hook, any idiom that might be involved or the arrangement within the frame.
Ad a:


Abercrombie and Fitch: Spring Break 2008


Ad 2:



Ad 3: (this is a spoof ad)

3 comments:

sky said...
This comment has been removed by the author.
sky said...

It's so cool. Before deconstructing theses ads, I didn't know how many intentions are implied just in one picture. Now, I can understand the importance of strategic ads. I think the influence of ads on a market will be much more than I expect. Therefore, consumers need critical ability to choose wisely what they want from the deceptive ads. It's also the reason why we are studying deconstructing.

zazou said...

glad you're enjoying this! It is amazing how images can be used and how we respond to them. It's so cultural sometimes...