TV Commercial homework

Watch the following commercials and analyze them according to the following:

1. Message (ad hook)

2. Product

3. Targetted consumer

4. Whatever else you want to say about it.




3) "Commitmentphobe"


4)Hello?



For example:

No 1:

1. message- ad hooks

Humor- play on words and sligtly black humor because the heart jumps out of her chest
Product- resume/job agency
Targeted consumer- people looking for a job,. However, I think this ad specifically targets young women because the model is a young woman working as a secretary. In addition, I think there is a scondary purpose to this ad. The young woman is working a traditionally female job in a classic position- attractive, competent, college-educated secretary working for a middle-aged, fat, slobby jerk. The secondary message may be that a well-educated, competent woman should not settle for such a dead-end job.

Korea Dreams of 'Green Revolution'

https://www.koreatimes.co.kr/www/news/nation/2009/02/113_40054.html

Han Seung-sooPrime MinisterBy Na Jeong-juStaff ReporterSouth Korea wants to share the vision of ``low-carbon, green growth'' with the rest of the world in order to find a breakthrough during the worst economic recession in decades, Prime Minister Han Seung-soo said Sunday.In a welcoming speech for foreign guests on the eve of an international forum to mark President Lee Myung-bak's first year in office, which falls on Wednesday, Han said the world should seek a new economic trend to ride out ongoing challenges.``South Korea is taking fundamental measures to prepare for a paradigm shift in the global economy,'' Han said. ``We are ready to participate in global efforts to fight climate change and play a bridging role between advanced and emerging countries in preparing for a new trend.''The government's green growth plan represents Korea's resolve to become a leader in creating a new economic landscape, the prime minister said.The forum, jointly organized by the Presidential Council for Future and Vision and the National Research Council for Economics, Humanities and Social Sciences will draw more than 30 global experts.Former U.S. Secretary of Treasury Robert Rubin and World Trade Organization Director General Pascal Lamy will offer keynote speeches at the seminar, taking place from 9:00 a.m. to 6:30 p.m. today at the Lotte Hotel in central Seoul.South Korea started a $40-billion ``Green New Deal'' project early this year in hopes of creating 900,000 jobs over the next four years. Through tax cuts and an expansion of fiscal spending, the world's 13th largest economy aims to revitalize the sluggish domestic economy and create a future economic growth engine. ``In an era of industrialization, economic growth begets greenhouse gases. However, energy-saving and environmentally-friendly measures, such as Korea's low-carbon, green growth strategy, will represent the new trend,'' Han said.Thomas Friedman, a New York Times columnist who will attend the seminar in Seoul, paid a courtesy call on President Lee at Cheong Wa Dae, Sunday. Lee sought advice on the future of the Korean economy from Friedman, an advocate of the ``green revolution'' in the 21st century, according to the presidential office.Other participants include Danny Liepziger, vice president of World Bank; Dominic Barton, chairman of the Asia Pacific Division at McKinsey & Company; William Perry, former U.S. Secretary of Defense; and Christian de Boissieu, chairman of the Economic Analysis Council in France.Sakong Il, special economic advisor to President Lee, Hur Kyung-wook, vice minister of strategy and finance and Chae Wook, president of the Korea Institute for International Economic Policy, will also be on hand.

jj@koreatimes.co.kr

Rourke, The Survivor

He never has been my favorite actor. Thus, I always thought about Mickey Rourke as one of the most overrated performer of the history. I could not see anything in his face or in his performances that I liked. He was very famous when he played the role of Kim Basinger’s punisher in that false movie called Nine ½ Weeks. In the 80s decade this film was very controversial and famous; Basinger and Rourke were known for being sex symbols. If you watched this movie today, you can feel that this piece has been eaten by the time. Today that movie is nothing. It is only a poor soft erotic product and that is all. Mickey Rourke enjoyed successful in that movie and he tasted days of wine, fame and roses. Even in that time I thought that he was a bad actor. Some years later he played the performance of a hard guy in one of the most horrible movies that I have ever seen in my life. His partner in that freaky and bizarre adventure was Don Johnson. The experiment was called Harley Davidson and the Marlboro Man. Seen that film, you could asked if the director was called Ed Wood. The quality was terrible and the actors were down and out. In 2009 one movie was going to be released. The director was Darren Aronofsky. When I saw his first movie (Pi) I knew that this director was going to be important. His first movie was arrogant, fresh and rebel. The script was original and the direction absolutely brilliant. The Wrestler was his last movie until now. Aronofsky knows perfectly what it means the depression, loneliness and the failure when he made this movie. Everything was perfect, I was ready to watch that movie but I founded a problem: the main actor. He was Mickey Rourke again. I could not believe it. How this director could give a performance to this terrible actor? “Ok, it doesn’t matter. I’m going to watch it anyway”. When the movie finished, I was impressed. I was hearing the Bruce Springsteen’s track (He sings a song in the soundtrack) and I was thinking that Mickey Rourke had given us one of the best performances that I have ever seen in my life. He is great and unforgettable in that master piece called The Wrestler. When I was watching the film, Rourke reminded me all the time to Robert De Niro in Raging Bull. He is able to transmit suffering, pain, mercy, pathos, tragedy, and misery with his face. Now I think that this movie is going to be a classic in a few years, and the artist is going to stay in the time, because of this character. How can you explain this? I have a personal theory: Maybe, Rourke was talking about his own life; Maybe, this movie is a real and clear biopic. I do not care. I was impressed and touched. When you get that sensation in a theater, you understand why you love movies. As a result of this: Thank you so much, Mr. Rourke.

The Wrestler, New York Times

Histoire de Serge Gainsbourg

"My life is a triangle made up of cigarretes, alcohol and women" this french singer said when he tried to define his life. Besides music composer, Serge Gainsbourg was poet, actor, filmmaker, provocative, sexual agitator, painter and controversial figure. Born Lucien Ginzberg in Paris on April 2, 1928. His parents were Russian Jews who fled to France following the events of the 1917 Bolshevik uprising. He suffers the nazi humiliation when he had to wear Jew symbol in his arm for being distinguished. Later, he always said that he could not forget his family's troubles those days. Until he was 30 years old he was working like music teacher (his father was pianist and Serge learned musical composition when he was a child) and he studied art. Thus, he started to play piano in some cabarets and he had the first opportunity for record a LP. He made his recording debut in 1958 with the album Du Chant a la Une. At the beginning he received strong criticism because of his extremely ugliness, even some critics made some jokes about him. They said things such as "A man, with that nose and those ears, is more like a clown, not a singer". This fact made suffer very much to Gainsbourg. He composed some songs for Petula Clark, Juliette Grecco or Sylvie Vartan. His songs begin to be successful. Serge works nonstop those days and in that time he met to Brigitte Bardot. The artist had a brief affair with Bardot. Moreover, they sing one of the most important and erotic songs of the history: "Je t'aime moi non plus". They sang unforgettable duets and Serge Gainsbourg is known by the audience already. "Bonnie and Clyde" or "Comic Strip" are very popular and Gainsbourg enjoys his victory. Later, that relation finished and broke his heart. After of that, the singer was falling in love with other sex symbol, Jane Birkin. In that moment, he revenges of those that attack him because of his ugliness. He says he does not care to be like a dog if he can get the best women in the world. Gainsbourg and Birkin make one of the essentials records in the history: Histoire de Melody Nelson.

This piece was conceived such as a conceptual story. All songs were inspired in Lolita's myth. Gainsbourg was telling stories about incest, voyeurs or Peeping Tom, alienation from modern culture and the suicide, among others. This album, was a terrible commercial failure. Gainsbourg had a lot of hits with other records and songs. However, this conceptual LP was a huge fiasco. Today, "Histoire de Melody Nelson" is considered by musicians and experts a masterpiece. The problem was time. It was released in 1971 and people were not prepared for this musical knowledge. March, 24 this record is going to be reissued in USA . It will suppose a perfect chance for those people who do not know anything about this record and this French artist. A good opportunity to know this man. The "freak" that was able to propose sex to Whitney Houston live on the French TV. The "enfant terrible" who made a controversial cover of "La Marselleise" and he had death storts for that song. Even, he was able to burn a bill on TV to protest against excessive taxes. He was famous, frivolous and thus, he was with the most desirable women and he used his intelligence and sharp humor all the time. When he died in 1991, France was in shock state and the President of the French nation, Francois Mitterrand, said about him that "he has been the modern Baudelaire". Today, Gainsbourg is a supreme figure in France and his album, "Histoire de Melody Nelson" a real masterpiece.

Serge Gainsbourg's Histoire De Melody Nelson Reissued

L'hôtel particulier

Never Blow Your Nose When You Have a Cold

Never Blow Your Nose When You Have a Cold

NY TIMES

By ANAHAD O’CONNOR
Published: February 9, 2009

Blowing your nose to alleviate stuffiness may be second nature, but some people argue it does no good, reversing the flow of mucus into the sinuses and slowing the drainage.
Counterintuitive, perhaps, but research shows it to be true.
To test the notion, Dr. J. Owen Hendley and other pediatric infectious disease researchers at the University of Virginia conducted CT scans and other measurements as subjects coughed, sneezed and blew their noses. In some cases, the subjects had an opaque dye dripped into their rear nasal cavities.
Coughing and sneezing generated little if any pressure in the nasal cavities. But nose blowing generated enormous pressure — “equivalent to a person’s diastolic blood pressure reading,” Dr. Hendley said — and propelled mucus into the sinuses every time. Dr. Hendley said it was unclear whether this was harmful, but added that during sickness it could shoot viruses or bacteria into the sinuses, and possibly cause further infection.
The proper method is to blow one nostril at a time and to take decongestants, said Dr. Anil Kumar Lalwani, chairman of the department of otolaryngology at the New York University Langone Medical Center. This prevents a buildup of excess pressure.

THE BOTTOM LINE
Blowing your nose can create a buildup of excess pressure in sinus cavities.

Yu-na Eying LA Championships in March

By Kang Seung-woo
Staff Reporter
Korea Times

Kim Yu-na is to start training for the forthcoming World Figure Skating Championships, to be held from March 23 to 29 in Los Angeles, after grabbing her first gold medal from the non-European international competition for the Americas, Asia, Africa and Australia in Vancouver, Canada, Friday (Saturday KST).The 18-year-old Korean won gold in Vancouver, although a triple loop bothered her again in the free skating of the International Skating Union (ISU) Four Continents Championships.World No. 3 Kim finished with 116.83 points for the free skate and 189.07 overall, but she failed to reach the 200-point milestone record.Kim scored a world record 72.24 in the short program Wednesday to heighten expectations for her to reach 200 combined points.Canadian Joannie Rochette, a short program runner-up, maintained the post, holding off stiff challenges from the rest of the pack with 183.91 points, while reigning champion Mao Asada of Japan rebounded from one of the worst short program performances in her career, which left her in sixth place, to win the bronze on 176.52.Capturing the gold medal at the Pacific Coliseum, the venue for figure skating and short track speed skating for the 2010 Winter Olympics, Kim brightened prospects for a first figure skating medal for the Far East nation in the Winter Games.``I wanted to do a triple loop but I missed it,'' Kim said. ``The rest of the program was great. For me to have first in Vancouver is good.''Kim _ who watched Asada top last year's contest, which took place in South Korea, due to injury _ opened up with a triple flip-triple toe loop to Scheherazade by Nikolai Rimsky-Korsakov. But she fell on the triple loop, which she has never managed to hit this season.Determined, she landed a triple lutz-double toeloop-double loop combination, but it was downgraded to 3.22.After her flying sit spin, a level four, she completed a double axel-triple toeloop combination and a triple lutz.Asada scaled down to a triple axel-double toeloop, but singled the planned triple axel.After landing her second triple axel, the defending Grand Prix and world champion turned a triple toeloop into a double. ``I still have problems to conquer so I will try harder at the worlds,'' Asada said.Kim might have some complaints over judges who appeared to be too strict on her after she set a new world record in the short program. The judges cut six points as they evaluated that her first and third jumps lacked in the number of spins. Compared to her contenders, who didn't lose points in that part, her jump looked to be enough to get full points.Kim, however, didn't make any comment on the judges. `` As I always have done, I tried to put in all my effort and do my best. Though I made a few mistakes, I tried my best not to lose my concentration until my performance was completed.''Meanwhile, fellow South Koreans Kim Hyeong-jung and Kim Na-young came in 14th and 16th, respectively, after gaining 121.64 and 120.28 points.Kim, a two-time world bronze medallist, will now concentrate on competing at the World Championships, scheduled from March 23 to 29 at the Staples Center in Los Angeles.